Design, Art Direction
Charter Cities Institute
Nairobi, Kenya
Led the art direction, branding, design, and production of the New Cities Summit, a biannual event put together by the Charter Cities Institute. To begin, I custom illustrated a logo based on iconic buildings of the Nairobi skyline. Having lived in Kenya for two months, I emulated the hand painted signs I saw around the city, incorporating brushstrokes and patterns wherever I could. With the color palette, I pulled from fabric I bought and had turned into a kimono and shorts, echoing the oranges, yellows, and reds I thought so brilliantly represented the city.
The full body of work includes a custom website, a billboard, event design, signage, merchandise, slide decks, printed collateral, social media, and promo videos. Mood boards and brand guidelines were created to build a theme the events team, Waridi, and AV team Pnuema AV, could utilize on the ground.
