Design, Art Direction
Charter Cities Institute
Zanzibar, Tanzania
Led the art direction, branding, and design for a research lab on the campus of the African School of Economics | Zanzibar. Working off the existing identity of the African School of Economics, I wanted to create a logo that could work in a lockup and on its own. Shaded blues on top of an African inspired pattern were paired with a crisp yellow. Fumba Town, located on the coast of the Indian Ocean boasts tropical streets and sprawling sea views. I hoped to inspire potential students with a modern logo, to attend this hub of innovation in paradise.
Included was a custom website I worked with a developer to produce, brand guidelines, printed collateral, decks, and social media templates.
